A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. LBS services can be used in a variety of contexts, such as health, work, personal life, etc. LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalized weather services and even location-based games. They are an example of telecommunication convergence.
Some examples of location-based services are:
· Requesting the nearest business or service, such as an ATM or restaurant
· Turn by turn navigation to any address
· Locating people on a map displayed on the mobile phone
· Receiving alerts, such as notification of a sale on gas or warning of a traffic jam
· Location-based mobile advertising
· Asset recovery combined with active RF to find, for example, stolen assets in containers where GPS wouldn't work
2. Describe the purpose of the Open Mobile Alliance Initiative?
The mission of the Open Mobile Alliance is to facilitate global user adoption of mobile data services by specifying market driven mobile service enablers that ensure service interoperability across devices, geographies, service providers, operators, and networks while allowing businesses to compete through innovation and differentiation
3. What are the main components of a mobile Web services framework?
The main components for mobile web services framework are first the direct wireless connection from the clients via the mobile network operators to the mobile web server. Second, is the mobile web server running mobile web service to handle the requests from mobile clients. Third, is the mobile application developed by any framework language such as Microsoft .Net or Sun J2ME, which mobile service providers can configure their mobile services on the mobile web server.
4. Visit an airline Web site and search for information on WAP or SMS or 3G mobile application access to booking airline services. The same services exist in banking. How do both industries compare?Visited the Cathaypacific.com which is the leading airline in Hong Kong (http://www.cathaypacific.com/cpa/en_INTL/manageyourtrip/cxmobile) . It provides 3G mobile application called CX Mobile Application which allow users to check-in, check for flight schedule and status. It supports for both Chinese and English and for every mobile brand.
As we compare the mobile service provide by airlines and banking, we would find they are very similar in nature. Both of them provide service to customers all over the world. They also require to handle sensitive information of customers and transactions. However, they also have differences like airlines do not have as many branches as banks and would more reply on agents and Internet web services. Also, airlines handle request 24 hours a day while banks would carry forward the request to next business day if it is outside office hour.
Reference
Wikipedia. (2010). Location-based service. Retrieved at 6 May, 2010, from http://en.wikipedia.org/wiki/Location-based_service
OMA. (2010). OMA Mission. Retrieved at 8 May, 2010 from, http://www.openmobilealliance.org/
S. El-Masri & B. Suleiman. (2005). A Framework For Providing Mobile Web Services. Retrieved at 8 May, 2010, from http://www.it-innovations.ae/iit005/proceedings/articles/D_1_IIT05_Elmasri-1.pdf
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